A rebrand of Petite Chérie that I created during my internship at Jollyroom. The task was to modernize the brand to make it fit in with the rest of the market, create a new logotype, new symbols, and complete guidelines. The keywords were durable, function, stylish, playful, elegant and modern.
Client
JollyroomCreative Field
Graphic Design, IllustrationProject Type
Icons/Pictograms, Visual Identity DesignTechnique
2D, Digital, Vector![](https://illustratorcentrum.se/content/uploads/2021/10/Emmi-Eriksson_omslag-24-1000x680.png)
![](https://illustratorcentrum.se/content/uploads/2021/10/Emmi-Eriksson_kollage-c-1000x350.png)
![](https://illustratorcentrum.se/content/uploads/2021/10/Emmi-Eriksson_hangtags_Rityta-1-kopia-21-1000x625.png)
![](https://illustratorcentrum.se/content/uploads/2021/10/Emmi-Eriksson_symboler-samlat-1000x430.png)
![](https://illustratorcentrum.se/content/uploads/2021/10/Emmi-Eriksson_sma-patches-1000x493.png)
![](https://illustratorcentrum.se/content/uploads/2021/10/Emmi-Eriksson_kollage-d-1000x709.png)