Gift boxes - Runåbergs Fröer (Runåbergs Seeds)
Runåbergs fröer (Runåbergs Seeds) wanted to develop gift boxes with different themes, where different types of seeds would be collected. They wanted the design to relate to Runåberg Fröer’s graphic profile and at the same time be something new and unique.
Client
Runåbergs FröerCreative Field
IllustrationProject Type
Packaging, ProductsTechnique
Digital
In the box "Kulturarvsväxter" ("Cultural heritage seeds"), seeds of old, cultivar-worthy varieties are collected. To show the heritage and the old feeling, I used a splash of sepia in the color scheme. I wanted the box to surprise with a little more color when opening the lid.
The lid shows cultural heritage plants. I chose to draw the plants with inspiration from older school posters.
In this box, the customer gets to choose which seeds to include. The plants on the box should therefor show a great variety (flowers, spices, vegetables, etc.)
The four boxes
The boxes have been sold in, for example, the Vandalorum Design Museum's shop.
I also got to design this packaging for seeds. In consultation with a printing expert, the illustrations were adapted so that they could be printed using a cliché in a manual printing press from the 1950s.
