IKEA SYRABLADMAL duvet cover set
This duvet cover set made for IKEA July 2024 Collection is a tribute to tartan and is a play with both punk and preppy style through the history of fashion. A modern twist on a classic.
Client
IKEA of SwedenCreative Field
Graphic DesignProject Type
Pattern DesignTechnique
SYRABLADMAL duvet cover set designed by Olivia Ekelund for IKEA JULY24
“We think it's perfect because it's imperfect. The irregular, hand drawn lines on SYRABLADMAL create a vibrant and young feeling. It's fresh and unexpected married togehter.”