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Sara Hjertkvist

Bobby Car Styleguide

I made approximately 100 illustrations around five different themes for BIG for their styleguide, based on a cartoon version of their popular toy Bobby Car, that I was also hired to draw. Besides the illustrations, I also designed a couple of product mockups as well as the presentation of the styleguide.

Client

BIG

Creative Field

Illustration

Project Type

Character Design, Comic Illustration

Technique

2D, Vector
Tre bilar med manga ögon i en färgglad storstad.
The Bobby gang in the big city
Tre glada bilar i barnslig vektorstil har en fest med tårta, ballonger, presenter och konfetti.
The cars are celebrating a birthday.
Två bilar i söt vektorstil åker gungar i en gungställning med blommor och fjärilar omkring.
Bobby Car Classic and Bobby Car Neo ride on swings and have fun together.
En röd leksaksbil i gullig vektorstil är glad att hitta en färgglad fjäril bland exotiska växter och blad.
Bobby Car Next finds a beautiful butterfly in the jungle.
En glad grå leksaksbil i gullig vektorstil leker med färgglada höstlöv.
Bobby Car Neo plays in the autumn leaves.
Röd leksaksbil med solglasögon i barnslig vektorstil ligger på stranden under ett parasoll med en badboll och tropisk drink.
Bobby Car Classic enjoys vacation.

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