Bobby Car Styleguide
I made approximately 100 illustrations around five different themes for BIG for their styleguide, based on a cartoon version of their popular toy Bobby Car, that I was also hired to draw. Besides the illustrations, I also designed a couple of product mockups as well as the presentation of the styleguide.
Client
BIGCreative Field
IllustrationProject Type
Character Design, Comic IllustrationTechnique
2D, Vector![Tre bilar med manga ögon i en färgglad storstad.](https://illustratorcentrum.se/content/uploads/2024/05/Sara-Hjertkvist_BobbyCar_Travel07-800x551.png)
The Bobby gang in the big city
![Tre glada bilar i barnslig vektorstil har en fest med tårta, ballonger, presenter och konfetti.](https://illustratorcentrum.se/content/uploads/2024/05/Sara-Hjertkvist_Badges_Party-800x701.png)
The cars are celebrating a birthday.
![Två bilar i söt vektorstil åker gungar i en gungställning med blommor och fjärilar omkring.](https://illustratorcentrum.se/content/uploads/2024/05/Sara-Hjertkvist_Badges_Outdoors-800x701.png)
Bobby Car Classic and Bobby Car Neo ride on swings and have fun together.
![En röd leksaksbil i gullig vektorstil är glad att hitta en färgglad fjäril bland exotiska växter och blad.](https://illustratorcentrum.se/content/uploads/2024/05/Sara-Hjertkvist_BobbyCar_Travel05-800x646.png)
Bobby Car Next finds a beautiful butterfly in the jungle.
![En glad grå leksaksbil i gullig vektorstil leker med färgglada höstlöv.](https://illustratorcentrum.se/content/uploads/2024/05/Sara-Hjertkvist_Bobby_Outdoors011-800x761.png)
Bobby Car Neo plays in the autumn leaves.
![Röd leksaksbil med solglasögon i barnslig vektorstil ligger på stranden under ett parasoll med en badboll och tropisk drink.](https://illustratorcentrum.se/content/uploads/2024/05/Sara-Hjertkvist_BobbyCar_Travel04-800x642.png)
Bobby Car Classic enjoys vacation.