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Sara Hjertkvist

Bobby Car Styleguide

I made approximately 100 illustrations around five different themes for BIG for their styleguide, based on a cartoon version of their popular toy Bobby Car, that I was also hired to draw. Besides the illustrations, I also designed a couple of product mockups as well as the presentation of the styleguide.

Contact details

Email sarahjertkvist@gmail.com
Web http://www.sarahjertkvist.com

@sara_hjertkvist
Sara Hjertkvist
Sara Hjertkvist

Client

BIG

Creative Field

Illustration

Project Type

Character Design, Comic Illustration

Technique

2D, Vector
The Bobby gang in the big city
The cars are celebrating a birthday.
Bobby Car Classic and Bobby Car Neo ride on swings and have fun together.
Bobby Car Next finds a beautiful butterfly in the jungle.
Bobby Car Neo plays in the autumn leaves.
Bobby Car Classic enjoys vacation.
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