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Folket’s Shield, T-Shirt, Tre Kronor

’Folkets Lag’, or ’The People’s Team’, is Tre Kronor’s motto — it represents that the team plays for all of Sweden. I was commissioned to design a motif that would represent ’Folkets Lag’ that the players could wear throughout the 2026 Worlds. The design itself is an abstract interpretation of the viking shield depicting the hockey landscape in Sweden from north to south — from the countryside to the city. 

Client

Svenska Hockeyförbundet

Creative Field

Illustration

Project Type

Products

Technique

2D, Digital
Illustration in blue and yellow that is an abstract interpretation of a viking shield with the three crowns in the middle and a circular landscape surrounding it going from the mountains to the city.
Folket’s Shield — Design