Hatting packaging illustrations
I was commissioned by Identity Works to create a series of illustrations for Hatting’s new bread packaging. The goal was to break away from traditional bread packaging by incorporating bold, colorful characters and striking typography to make the design truly stand out on supermarket shelves.
Photography: Mattias Södermark / Food & Friends
Client
Identity WorksCreative Field
IllustrationProject Type
Character Design, PackagingTechnique
Vector![](https://illustratorcentrum.se/content/uploads/2024/05/Falko-Grentrup_Hatting_family-600x800.jpg)
![](https://illustratorcentrum.se/content/uploads/2024/05/Falko-Grentrup_Hatting_collection_01-800x600.png)
![](https://illustratorcentrum.se/content/uploads/2024/05/Falko-Grentrup_Hatting_bread_01-800x400.jpg)
![](https://illustratorcentrum.se/content/uploads/2024/05/Falko-Grentrup_Hatting_collection_02-800x478.png)
![](https://illustratorcentrum.se/content/uploads/2024/05/Falko-Grentrup_Hatting_bread_02-800x400.jpg)