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Guardian Labs x HSBC

Illustrations published in The Guardian (UK 2019) for a campaign sponsored by HSBC about homelessness and the importance of owning a bank account in order to get out of homelessness and how difficult it can be to get a hold of one. The illustrations reflect personal stories from people in this situation. The colour scheme is adherent to HSBC’s colour profile.

Client

Guardian Labs

Creative Field

Illustration

Project Type

Advertisement, Editorial

Technique

Digital, Mixed Media

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