Key visual illustration and identity for annual conference Nyansera Grönt
Nils-Petter Ekwall was commissioned by Skärpa Studio to create the visual identity for Nyansera Grönt 3 — an annual conference held in Lund, Sweden, focusing on sustainable planting design, horticulture and the future of living green environment.
Client
Skärpa StudioCreative Field
IllustrationProject Type
Posters, Visual Identity DesignTechnique
Mixed Media
The visual concept was built around Nils-Petter’s interpretation of the event tagline: putting plants in the leading role. The aim was to create a calm and considered identity rather than a loud, typography-driven event graphic. Architectural forms are subtly suggested through delicate white outlines, almost disappearing into the greenery and allowing the landscape to take centre stage
Final poster design — the completed event poster, combining the key illustration, logo, typography and supporting graphic elements created for Nyansera Grönt.
Final logo design — the handwritten typeface was chosen to create a warm and approachable character, with an honest and educational feel. These qualities reflect the atmosphere Nils-Petter wanted to capture in the conference identity, inspired by learning, knowledge sharing and sustainable practices.
Flexible social media asset designed for ongoing event communication.
