FITUEYES – Mental Health Awareness Campaign
A series of campaign illustrations created for FITUEYES to support global mental health awareness. The visual concepts translate abstract psychological pressure into expressive, surreal physical symbols. Link to the official campaign website: https://eu.fitueyes.com/pages/fitueyeys-social-action-mental-health
Client
FITUEYESCreative Field
IllustrationProject Type
Advertisement, PostersTechnique
2D, Digital
The last drop overflowing a burdened heart.

The breaking point of a mind stretched thin.

The final straw that ruins the gut.

The Heart illustration implemented on the official FITUEYES campaign page.

The Brain illustration shown in context on the website.

The Intestine illustration published on the campaign site.
